Many people are aware of the fact that the word "incite" can be used to express actions that are both negative and positive. Unfortunately, some are only familiar with the word's negative connotation. We believe that incite is too powerful and provocative (another one!) of a word to be limited to applications associated with violence and intolerance. We embrace it not to redefine the word, the true definition as it stands is neutral, instead we like to think of it as a continued reapplication of the term. We are evoking positive progression and broadened perspectives one experience at a time through exploration, service and education - and we're having the time of our lives while doing it!